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CAITLIN K. LAWRIE
CAITLIN K. LAWRIE
PACKAGING REDESIGN
I was challenged to develop a package design that enhances usability and branding. Taking into account the user interaction and storytelling, my design takes a high-end product and strengthens it's resemble a deeper meaning of the name and scent. With my research of the purpose of the product, I found it to symbolize woman who are confident and sure of their charm. I took this idea and connected it to the citrine crystal, a crystal that is said to attract self-confidence and positivity. In the end, this design keeps the high-end look of Versace and adds a new look to the perfume products.


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